Video Marketing
Is Social Media A Fad?
Is social media a fad? Or is it the biggest shift since the Industrial Revolution?
Read MoreBest Buy Augmented Reality Ad Demonstration
Best Buy is experimenting with augmented reality in their advertising. They are distributing circulars in newspapers which instruct you to visit a Web site with a webcam-enabled computer to activate the ad.
Read MorePoetry Is The Original Social Media
Five Reasons Poetry Is Important To Strategic Communications
Read MoreBlois Olson On PR 2.0 – PR Rockstar Interview With Airk Hanson
Tunheim Parterns’ Blois Olson is interviewed by Arik Hanson about PR 2.0 for his PR Rockstar series.
Read MoreESPN Launches YouTube Channel, Prohibits Embedding
Is the desire by professional sports leagues to tightly control their content working against their own best interests? Is it even possible?
Read MoreBabes On Skates: Evian's TV Ad Campaign Minus The Television
During a week in which Michael Jackson’s death dominated not just the news, but also online video viewing, Evian’s deliberate attempt at creating a viral video has succeeded to the tune of 3.8 million views.
Read MoreRevenge Of The Customer: United Airlines Breaks Guitars
When musician Dave Carroll posted the United Breaks Guitars video to YouTube, United Airlines was left flat-footed in their crisis communications response.
Read MoreDailyMotion's Video 2.0 Experiment
If support for the new video tag in HTML 5 takes off, online video could evolve into the interactive format that will be needed to support the ‘monetization’ of video content in the form of interactive product placements.
Read MoreThe One Big Thing: The Revolution Will Be Crowdsourced
The One Big Thing you need to know is the role citizen media and the social Web played in reporting the popular revolt over the Iranian election results.
Read MoreYouTube Offering New Channel Designs
YouTube is offering new channel designs that are a vast improvement over the current designs, both in presentation and as a user experience.
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