Video Marketing
Cascades by Flakjakt
This is pretty amazing. Songwriter/musician Steve Failows (a.k.a. flakjakt) wrote Cascades in two days specifically for a project to see if he could produce a decent music video using the iPhone 4 camera. The video was shot in one and a third days and edited in two days. This is the result.
Read MoreOld Spice Guy YouTube Case Study
In this e-Strategy Internet Marketing Blog podcast, David Erickson takes a look at the latest social media marketing mega-hit, the Old Spice Guy YouTube campaign.
Read MoreYouTube Leanback & Google’s Grab For Ground Zero
Ground Zero in the attention economy is clearly the home entertainment system, with players like Microsoft (with Xbox Live), Apple and Google positioning themselves to be your television gateway to the Internet. Google’s new video interface, YouTube Leanback, is another piece of their puzzle.
Read MoreYouTube Editor Screencast
David Erickson demonstrates YouTube’s video editing tools in this screencast for the e-Strategy Internet Marketing Blog.
Read MoreVideo Marketing & My YouTube Wish List
David Erickson wants some features added to YouTube; among them are video editing capabilities and A/B and multivariate testing tools.
Read MoreUsing Video For Expert Positioning
A case study for the use of video as an expert positioning tool (or how David Erickson got quoted in Forbes).
Read MoreSony's Rollable Video Screen
Sony’s latest flexible display prototype is thin and sturdy enough to be wrapped up while still showing video images. The 4.1-inch screen has a resolution of 432 by 240 pixels, which is similar to that offered by many mass-market cell phones.
Read MoreGoogle TV
Google TV highlights the growing importance of video content and video that is optimized to be played on large screen, high def televisions in the home.
Read MoreScreencast: YouTube's Music Discovery Project (Disco)
In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines YouTube’s new music discovery service, YouTube Disco, a competitor to Pandora, iLike, Last.fm and Lala.
Read MoreScreencast: YouTube's New Post Bulletin Feature
David Erickson demonstrates how YouTube’s new Post Bulletin feature works in this e-Strategy Internet Marketing Blog screencast.
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