Video Marketing
Top Content Consumed Weekly On Tablets [CHART]
According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.
Read MoreYouTube Campaign Video Length [CHART]
via marketingcharts.com While 33% of the most-engaging YouTube campaigns run under 30 seconds, only 11% of campaigns by volume run that length, per findings from a Yesmail Interactive study [download page] released in June 2012. And although YouTube campaigns rose sharply over the 3-month study period – by about 38% to 80 across all brands…
Read MorePodcast Listeners In 2012
The Podcast Consumer 2012 is the seventh study of audio and video podcast consumption in America from Edison Research and Arbitron.
Read MoreGlobal Digital Journalism [INFOGRAPHIC]
via mediabistro.com
Read MoreOnline Sources For Political Information, By Generation [CHART]
via emarketer.com Overall, news websites were the most commonly tapped resource for those looking for political information online; 47.7% of likely voters used them. But news sites were especially important among those ages 55 or older, with 53% of respondents from this group relying on them. Voters ages 18 to 34, no surprise, were significantly…
Read MoreOnline Video Advertising Effectiveness [CHART]
via marketingcharts.com Digital video advertising can be equally or more effective than TV, say 64% of advertisers responding to a BrightRoll survey released in June 2012. An even greater proportion see digital video as equally or more effective than display (87%) and social media (69%). Digital video’s effectiveness appears to be driven by its targeting…
Read MoreActions Prompted by Mobile Finance Ads [CHART]
via emarketer.com In analyzing its clickthrough data on finance-related mobile ads, Millennial Media found that 54% of secondary actions prompted by finance ads consisted of enrolling, joining or subscribing, making it the most popular post-click action. Fifty-one percent of ads prompted mobile finance consumers to follow up on a click by placing a call, while…
Read MoreMainstream & Niche Marketing Tactics [TABLE]
via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for…
Read MoreTRANSCRIPTION FAIL: Speechpad vs. Dragon vs. Google Voice
A comparison of the Speechpad transcription service and Dragon Dictation and Google Voice. Hint: Just do it yourself.
Read MoreChange In Content Marketing By Format [CHART]
via emarketer.com A good portion (35%) of North American companies planned to invest more in website content this year, with an even larger percentage (54%) expecting to do so with video. Email appears to remain a tried-and-true content marketing tactic, and most marketers are already comfortable with their level of investment: just 15% plan to…
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