Video Marketing
Daily Activities Of Tablet Owners In Japan & New York [CHART]
More than a third of tablet users in New York played games on their tablets (33.7%) every day, compared to less than a tenth in Japan (9.1%).
Read MoreDigital Tactics & Services, 2009 & 2012 [TABLE]
In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.
Read MoreWhy Video Ads Grab Mobile Users' Attention [CHART]
42.9% say they are more likely to focus on ads in video format on a Smartphone or tablet.
Read MoreFavorite Communication Methods Among American Teen's Friends [CHART]
Nearly half of 13- to 17-year-old respondents said their favorite way to communicate with friends was in person.
Read MoreCalculating Social Media ROI [INFOGRAPHIC]
This infographic by Ignite Social Media offers some fairly simple formulas for calculating social media ROI.
Read MoreDetermining Social Media ROI [INFOGRAPHIC]
InventHelp created this infographic explaining how to determine the ROI of social media marketing because 73% of CEOs think marketers lack business credibility.
Read MoreFactors That Earn Attention To Mobile Ads [CHART]
Roughly one-third of smartphone and tablet users say they would be more likely to pay attention to an ad on their device if the ad’s topic was relevant to them.
Read MoreContextually Relevant Video Ads' Effect On Women's Attention [CHART]
Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.
Read MoreWomen's Attitudes Toward Contextually Relevant Video Ads
Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).
Read MoreGlobal Business Social Media Use By Channel [CHART]
Business executives in the US and several countries in Europe (Belgium, France, Germany, the Netherlands and the UK) reported that a majority of their companies were active on social media websites
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