Video Marketing
Business Video, 1970-Present [INFOGRAPHIC]
80% of marketers report using online video for their purposes.
Read MoreThe Unfulfilled Promise Of Online Video
Despite statistics that show increasing adoption of online video by both consumers and corporations, the promise of the medium remains largely unfulfilled.
Read MoreMobile Ad Shares By Type [CHART]
Advertisers on the Opera Advertising mobile platform are seeing higher engagement rates & dwell times from rich media & have shifted their focus accordingly
Read MoreOnline Video Ad Views, January-June 2012 [CHART]
Americans viewed more than 11 billion video ads in June, representing a 9.2% increase from May’s previous high of roughly 10.1 billion views.
Read MoreROI Measurement By Marketing Channel [CHART]
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Read MoreHow Internet TVs Are Connected [CHART]
Popular connected consoles included Nintendo’s Wii, Sony’s PlayStation 3 and Microsoft’s Xbox 360.
Read MorePost-Ad Actions Of Connected TV Users [CHART]
38% of viewers visited a website mentioned in a connected TV ad.
Read MoreContent Consumption Of American Smart Phone Users [CHART]
Gaming was a significantly less popular activity on smart phones, according to a study of US internet users conducted by Frank N. Magid Associates.
Read MoreContent Consumption Of American Tablet Users [CHART]
On average, tablet gamers downloaded 22 games over the past year, according to a study of US internet users conducted by Frank N. Magid Associates for gaming company PlayFirst.
Read MoreQualities Of Engagement For Top YouTube News Videos [CHART]
More than a third (35%) of the videos depicted devastating or intensely graphic images.
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