Video Marketing
Mobile Activities [CHART]
Smart phone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. 55%) on their devices.
Read MoreVideo Ad Completion Rates By Video Length, Q1 2011-Q2 2012 [CHART]
Digital video ad views continued to grow at a faster pace than video ad views in Q2 (68% vs. 10% year-over-year), per a FreeWheel study released in August 2012.
Read MoreMobile Apps With Social/Local Features [INFOGRAPHIC]
Among the top 15 apps, 12 have a social and/or local component.
Read MoreFacebook The Top Social Media Marketing Tactic For B2C & B2B [CHART]
Among those businesses that cite social media among their most effective marketing tools, Facebook still rules the day, even for B2Bs.
Read MoreAttitudes Toward Online Video Ads [CHART]
Among active social network users who watch videos online, 30% are willing to allow streaming video sources to mine their social networking information to provide relevant ads.
Read MoreJapanese Smart Phone Video Viewers, 2011-2016 [CHART]
22.2 million smart phone users in Japan will watch video on their devices in fiscal year 2012.
Read MoreHispanic Engagement With Online Ads [CHART]
Hispanics are 80% more likely to say that they usually remember the brands they see advertised online, across all devices.
Read MorePersonal Branding & Google Search Results [INFOGRAPHIC]
Each day, one billion names are Googled.
Read MoreTime Spent By Chinese Viewing Online Video By Device [CHART]
There were 350 million online video watchers in China as of June 2012. That’s 40 million more people than the total population of the US last year.
Read MoreChanging Social Behaviors [PRESENTATION]
49 percent would rather text than call; 30 percent would rather connect with close friends via social sites than traditional methods.
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