Video Marketing
Effective B2B & B2C Social Media Marketing Channels For Small Businesses [CHART]
Of those using social media, Facebook was found to be the platform with the most utility, but at rates much higher among B2Cs (83%) than B2Bs (55%).
Read MoreThe Social Networkedness Of Largest US Restaurants [INFOGRAPHIC]
Fast Casual put together this infographic to see how America’s largest restaurants match up on social.
Read MoreHow Men Use Their Video Game Consoles [CHART]
More than one in 10 men said they were taking advantage of consoles’ internet connectivity by using them as over-the-top devices to stream TV shows and movies.
Read MoreConsumer-Generated Online Product Videos
36% of apparel shoppers watch customer testimonial/review videos during their research.
Read MoreWhat Journalists Want From Press Releases & Online Newsrooms [INFOGRAPHIC]
75% of journalists say they want access to video from online newsrooms.
Read MorePre-Roll Video Ad Completion Rates By Size [CHART]
15-second ads of less than 1,000 pixels had a completion rate of 79.5%, compared to 90.9% for ads of the same length measuring more than 1,000 pixels.
Read MoreClick-Through Rate Benchmarks By Ad Type [CHART]
The average click-through rate (CTR) for in-stream video ads in the US was 1.03% for the period spanning Q2 2011-Q1 2012.
Read MoreSocial Media & Vacations [INFOGRAPHIC]
MDG Advertising put together this infographic to illustrate how people use social media for vacations.
Read MoreAmerican Parents' Use Of Social Media For Back-To-School Shopping, 2010-2012 [CHART]
Of US parents who planned to use social networks for back-to-school shopping, 70% will do so to find out about promotions, 49% to browse products and 39% to read reviews or recommendations.
Read More2012 Presidential Politics & Social Media [INFOGRAPHIC]
This infographic by AdAge takes a look at the online activity for 2012 presidential election campaign.
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