Video Marketing
Leading Multitainment Activities, Q2 2012 [CHART]
Simultaneous usage was more task-based than entertainment-focused.
Read MoreSMBs' Social Media Channels, March 2012 [CHART]
When it comes to the specific social channels SMBs are using, Facebook, not surprisingly, tops the list, with 26% of small businesses and 38% of medium-sized businesses saying they used a company Facebook page.
Read MoreOnline Photo & Video Creators & Curators, September 2012 [TABLE]
46% of adult American internet users post original photos or videos online that they have created, and 41% repost photos or videos on sites designed for sharing images.
Read MoreWebinars [INFOGRAPHIC]
This infographic by ClickMeeting sheds some light on how webinars are used.
Read MoreMost Used Social Media Sites For Marketing [TABLE]
Roughly half (48.9%) of marketers used YouTube, and 20.6% were on Pinterest, compared to the 82.7% on Twitter and 87.7% on Facebook.
Read MoreReasons Marketers Use Select Social Media Channels [TABLE]
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.
Read MoreTypes Of Inbound Marketing Content, 2012 [CHART]
SEOmoz found over two-thirds of online marketers worldwide generated short-form content assets such as blog posts, social media updates, articles and guides.
Read MoreContent Optimization Beyond Search [INFOGRAPHIC]
This infographic by InboundWriter illustrates the importance of content optimization beyond the search engine.
Read MoreTrust In Advertising By Type, April 2012 [CHART]
One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.
Read MoreAdvertising Click-Through Rate By Format, H1 2012 [CHART]
In-stream video ads garnered significantly higher click-through-rates (CTRs) than banners and rich media in H1.
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