Video Marketing
Americans' Preferences For Humorous Online Ads By Select Demographics, October 2012 [CHART]
Almost 6 in 10 global adults aged 18-64 prefer online and mobile ads that are clear and straightforward, rather than humorous.
Read MoreMost Effective B2B Content Marketing Tactics, October 2012 [CHART]
Good old face-to-face contact still does the trick, with two-thirds of respondents rating in-person events as either effective or very effective.
Read MoreFortune 500 Brand Video Ad Engagement Rates, August 2012 [CHART]
Overall, engagement rates with video ads hovered between just under 3% and 4.5%, with videos between 30 and 60 seconds long performing best.
Read MoreOnline Acts Prompted By Watching Fortune 500 Brand Video Ad, August 2012 [CHART]
A visit to a brand’s Facebook page was the most common action taken after watching an online video ad, at least for US viewers watching an opt-in ad from a Fortune 500 brand.
Read MoreTypes Of Online Videos Watched By Apparel Shoppers, May 2012 [CHART]
36% of US online shoppers watched a “customer testimonial/review” video while shopping for apparel within the last six months.
Read MoreAttitudes Toward Online Product Videos, November 2011 [CHART]
More than half of internet users surveyed believed that online product videos helped increase confidence in their purchase.
Read MoreHow Internet Users Are Changing Their Pay TV Services, May 2012 [CHART]
46% of respondents cancelled one or more premium channels and, to save money, 44% downgraded to a less expensive TV package.
Read MorePre-Roll Video Ad Metrics By Industry, Q2 2012 [CHART]
In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.
Read MoreOnline Video Viewership Among Select Industries Worldwide, Q3 2012 [CHART]
Viewership of online videos in the CPG category was up sharply in Q3 2012 compared to the previous quarter.
Read MoreVideo Recommenders By Political Affiliation [TABLE]
23% of internet-using registered voters have encouraged others to watch online videos related to the election or political issues this campaign season.
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