Video Marketing
Demographics Of Mobile Videographers [TABLE]
44% of cell phone owners said they had used their phones to record video.
Read MoreCell Phone Activities, 2007-2012 [CHART]
Over time, the number of cell owners performing activities across the board has grown.
Read MoreCell Phone Activities [TABLE]
Fully 85% of American adults own a cell phone and now use the devices to do much more than make phone calls.
Read MoreBeyond Social Media: Oprah's Ill-Advised Surface Tweet & Facebook's Bait & Switch [PODCAST]
This week’s highlights include Oprah’s ill-advised Surface love from her iPad, Facebook’s advertising bait & switch and Ben & Jerry’s Instagram campaign.
Read MoreHow Internet Users Watch TV Content, June 2012 [TABLE]
29% of US internet users have watched TV content through a mobile device.
Read MoreWhy People Are Watching More Time-Shifted Video, October 2012 [CHART]
The overwhelming reason (among 73% of US TV viewers) people watched time-shifted video was to catch up on missed episodes.
Read MoreOnline Video Subscription Services Market Share, 2011 & 2012 [CHART]
TVGuide.com found that 42% of US TV viewers watched more streamed content in 2012 than they did in 2011.
Read MoreTop 10 Online Video Properties, August 2012 [TABLE]
Because of its dominance in the video space, YouTube remains the leading venue for social video campaigns.
Read MoreGlobal Social Video Ad Views, Q1 2011-Q1 2012 [CHART]
Marketers are starting to move past the interruptive model of the 15- or 30-second pre-roll ad and toward a broader strategy that includes longer opt-in videos with built-in sharing capabilities.
Read MoreCustomer Acquisition SMB Marketing Tactics, November 2012 [CHART]
Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).
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