Video Marketing
Millennial Consumers' Online Activities, 2012 [CHART]
Beyond simply logging on to view their feed, six in 10 Millennials had visited a friend’s page or profile during the previous 30 days.
Read MoreSocial Media Sites Used By Marketers vs. Everyone Else, September 2012 [CHART]
Marketers need to make sure they are not overcommitting to social channels & that their actions on social media are aligned with consumer preferences.
Read MoreMost Successful Brand Video Metrics, 2011 & 2012 [CHART]
Brand lift is the most important video metric that delivered the highest level of success by the most respondents (54%).
Read MoreAmerican Digital Video Viewers, 2010-2016 [CHART]
By 2014, nearly three-quarters of all US internet users will watch video online at least once per month.
Read MoreMost Effective Types Of B2B Content For Improving Sales/Marketing Effectiveness, May 2012 [CHART]
Social media ranked with articles on brand websites as the leading content marketing tactics, used by 84% of respondents each.
Read MoreMost-Shared Social Video Brands Of 2012 [INFOGRAPHIC]
This infographic by Unruly lists the brands with the most social videos of 2012.
Read MoreBeyond Social Media: Old Spice Saves The World [PODCAST]
This week’s highlights include Old Spice Saves the World: The Perils of Owned Media; Corporate Social Media Cluelessness; the real key to customer satisfaction.
Read MoreCustomer Acquisition Tactics Of SMBs, November 2012 [CHART]
Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).
Read MoreContent-Related Behavior By Demographics, October 2012 [TABLE]
Younger US web users, especially younger males, had a high propensity to click on related articles and videos after reading online content.
Read MoreHow Social Media Is Used For Holiday Gift Ideas, October 2012 [CHART]
Reviews were the primary way US internet users would be using social media this holiday season for gift ideas.
Read More