Video Marketing
Online Video Ad Views, January – November 2012 [CHART]
Americans watched 10.5 billion video ads in November, down slightly after October’s spike of 10.9 billion, but still fairly steady after a summer lull.
Read MoreTop 10 YouTube Video Ads Of 2012 [LIST]
Google’s list of top YouTube ads (in terms of total views) features a mix of sports, automotive, and tech brands.
Read More10 Most Liked Commercials Of 2012 [LIST]
Nielsen has released its lists of most liked new commercials for 2012.
Read MoreGlobal eTailers & Non-Product Content, November 2012 [CHART]
Over one-third of eTailers planned to add how-to information to their sites in 2013.
Read MoreBeyond Social Media: Brandjacking [PODCAST]
This week’s highlights include a case of hijacked hashtags, Cheerios app fail, how social media shares the pain of a national tragedy, and Instagram’s suicide note.
Read MoreGlobal Big Data Analytics Capabilities, 2012 [CHART]
Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.
Read MoreMobile Content Activities, June 2012 [CHART]
Game playing topped the list of mobile content activities among US tablet owners in June 2012, with 59% of respondents having done this activity.
Read MoreMobile Video Sharing, December 2012 [CHART]
92% of mobile consumers shared video content with others (49% at least weekly), with social media posts (56%) being the primary way of sharing.
Read MoreFacebook Post Reach By Post Type, August – October, 2012 [CHART]
Research from Socialbakers indicates that post types not only see varying engagement rates, but also different levels of organic reach.
Read MoreMost Engaging Facebook Posts By Content Type, November-December 2012 [CHART]
HubSpot has indicated that Facebook photos generate higher engagement than the average post and new data fromSocialbakers supports this finding.
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