Video Marketing
Vine App Brand Awareness, January 2013 [CHART]
The overwhelming majority, 86.5%, said they were unaware of Vine.
Read MoreEvents & Social Media Marketing Checklist [INFOGRAPHIC]
This infographic from Marketo serves as a visual checklist for marketing your event via social media.
Read MoreOnline News Video Eyetracking [HEATMAP]
This heatmap from EyeTrackShop illustrates where people focus their attention on online news video using an example from CNN.
Read MoreSocial Channels CEOs Use For Visibility, 2010 vs 2012 [CHART]
Facebook made the biggest leap among the social networks, with one out of 10 CEOs using the channel for visibility, up from 4% in 2010.
Read MoreVisibility Of CEOs' Online Presence, 2010 vs 2012 [CHART]
A survey of the online activity of CEOs from 50 of the world’s largest companies in 2010 revealed that only 36% were considered social; that rose to 66% by 2012.
Read More2013 Digital Marketing Budget Plans [CHART]
70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.
Read MoreTop Mobile App Types For Data Consumption, September-December 2012 [CHART]
Video streaming and communications applications such as YouTube, Hulu, and Netflix accounted for exactly half of data consumption on tablets, and 45% on smartphones.
Read MoreObjectives For Video Marketing Efforts, December 2012 [CHART]
The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.
Read MoreKey Performance Indicators For Native Video Ads, December 2012 [CHART]
The most common primary key performance indicators were brand lift, sharing and cost efficiency.
Read MoreBranded Online Video Distribution Tactics, December 2012 [CHART]
Pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it.
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