Video Marketing
Top Metrics For Evaluating Influencers, December 2012 [CHART]
Facebook friends and Likes and Twitter followers were among the most important metrics used by brands when evaluating these individuals.
Read MoreMost Influential Sites On Purchase Decisions, December 2012 [CHART]
86% of influencers blogged regularly, and more than half operated between two to five blogs.
Read MoreBreakdown Of Top Brands Digital Marketing Budgets, December 2012 [CHART]
65% of top US brands reported participating in influencer marketing.
Read MoreBeyond Social Media: Geico's Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]
This week’s highlights: Le Cordon Bleu Social; a Horse meat scandal; Million Moms cry bestiality; Calvin & Hobbes mashedup & taken down & Oscar tweetjacking.
Read MoreVideo Viewership Trends, Q3 2010 – Q3 2012 [TABLE]
In Q3, 2012, there were 5.3 million broadcast-only and broadband homes, up from around 5.1 million in Q3 2011 and 4.2 million in Q3 2010.
Read MoreAmerican Online Video Viewers, 2010-2016 [TABLE]
US digital video viewers will make up 56% of the population in 2013 and nearly 73% of internet users. By 2016, there will be 201 million digital video viewers, making up 61% of the population and 77% of all internet users.
Read MoreVideo Buffering Problems By Device, 2012 [CHART]
Almost 55% of online video views on iOS devices had a problem with buffering, compared to 50% of video views on Xbox, 49% on Android, and only 36% on PCs using Flash.
Read MoreOnline Video Viewers Who Abandon Videos Before They Start By Format, 2012 [CHART]
18% of online video viewers worldwide had abandoned live videos before they began, compared to only 6% for short-form video-on-demand.
Read MoreOnline Video Ad Views, December 2011 – January 2013 [CHART]
Online video ad views fell from a peak of 11.3 billion in December 2012 to just 9.1 billion last month, a 19.5% decline.
Read MoreVideo Engagement: Facebook Uploads vs. YouTube Links, January 2013 [CHART]
Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period.
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