Video Marketing
Baby Boomer Technographics [CHART]
Baby boomers accounted for more than one in five social network users and about the same share of Facebook users in 2012.
Read MoreMillennial Technographics, 2012 [CHART]
Millennials make up more than half of all US Twitter users, and will hover around that point for the next several years.
Read MoreGeneration X Technographics, 2012 [CHART]
Gen Xers use social networking sites on at least a monthly basis (74.5% did so in 2012), and nearly two-thirds used Facebook in particular (65.6%).
Read MoreDVR Use, Americans vs The World, March 2013 [CHART]
More than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%).
Read MoreMeasuring ROI For Online Marketing Channels, January 2013 [TABLE]
In January 2013, the greatest percentage of companies reported a good ability to measure the ROI of paid search.
Read MoreMillennials' Cross-Channel Behavior, March 2013 [CHART]
59% of consumers surveyed used more than one device to email in the 7 days prior to the survey and 60% used multiple devices to visit websites.
Read MoreBeyond Social Media: Death Of Google Reader & QR Codes, Real-Time Marketing & YouTube's One Channel [PODCAST]
This week’s highlights: Death Of Google Reader & QR Codes; Real-Time Marketing; Home Improvement Marketing; YouTube One Channel Redesign; Facebook Cover Photos.
Read MoreUS Local Online Ad Spending By Media & Format, 2012 [TABLE]
The pace of increase helped expand digital radio advertising’s share of total local digital ad dollars by one-fifth of a percentage point, to 2% of the total.
Read MoreZero-TV Homes, March 2013 [TABLE]
The number of Zero-TV households has more than doubled from 2007 to exceed 5 million.
Read MoreActivities Performed On Computers vs. Tablets vs. Smart Phones [CHART]
45% of consumers who use their mobile devices to shop report using the device to compare prices.
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