Video Marketing
Top Features Implemented On American Small Business Mobile Websites, March 2013 [CHART]
Of the 1/3 of small businesses that had optimized their websites for mobile, 70% had made the effort to also ensure their sites worked well with social media.
Read MoreInteractive Online Video Advertising Effect On Branding, Q2 2012 [CHART]
A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results.
Read MoreUS Online Video Advertising CPM, 2010-2017 [TABLE]
CPM for midtier sites and placements in 2013 will be approximately $25 and reach nearly $33 for premium destinations.
Read MoreUS Online Video Ad Spending, 2011-2017 [CHART]
US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.
Read MoreBeyond Social Media: Charles Ramsey Autotuned; Amy's Belligerent Bakers & Citizen Drone [PODCAST]
This week: Charles Ramsey autotuned; Amy’s belligerent bakers; citizen drones, Red Robin burgers, and Mall of America’s Vines.
Read MoreChange In Facebook Users' Activities By Device, Q1 2013 [TABLE]
Watching videos on Facebook saw among the biggest jumps in usage, with viewing increasing by 47% on both PC and mobile, and nearly doubling on the tablet.
Read MoreHow People Watch TV, May 2013 [CHART]
An average of just 44% of viewing of full-length TV shows is live.
Read MoreAmericans' TV & Video Media Consumption By Generation, Q2 2012 [TABLE]
In Q2 2012, the average US mobile subscriber spent 5 hours and 20 minutes per month watching video on a mobile phone.
Read MoreBranded Vines More Likely To Be Shared Than Branded Videos [VINE]
According to a survey conducted by Unruly, branded Vines are four times more likely to be shared than branded videos and five Vine tweets are sent every second.
Read MoreUS TV & Digital Video Ad Spending Growth By Type, 2012-2017 [TABLE]
Growth rates for mobile video ad spending will be far greater than for any other related channel—television, online or total digital.
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