Video Marketing
Online Branding Tactics Effectiveness, May 2013 [CHART]
70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year.
Read MoreAd Engagement Effectiveness On Made-for-Web Video Content vs Repurposed TV, May 2013 [CHART]
Click-through rates for the repurposed TV content (1.11%) and for the made-for-web content (1.09%) were evenly matched.
Read MoreBeyond Social Media: JCPenny's Hitler Billboard; Xbox Domains & Papa John's Apology [PODCAST]
This week: This week: JCPenny’s Inadvertent Hitler Billboard; Microsoft Is Not The Master Of Its Domain; Papa John’s Apology; Mercedes-Benz’s QR Safety Codes;and Robotic LEGOs.
Read MoreFacebook Network Size & Shared Personal Information, 2012 [TABLE]
Teens with an above-average number of friends are more likely to include a photo of themselves, their school name, their relationship status, and their cell phone number on their profile.
Read MorePersonal Information Teens Share On Their Social Profiles By Gender & Age [TABLE]
Older teens (those 14-17), are more likely to share certain types of information online than younger teens, ages 12-13.
Read MoreSocial Media Sites Teens Use Most Often [TABLE]
Teen girls who are social media users are much more likely than boys to maintain an account on Twitter (31% vs. 21%).
Read MoreSocial Media Sites Teens Use, 2011 & 2012 [TABLE]
Some 94% of teen social media users say they have a Facebook profile, and 81% say that Facebook is the profile they use most often.
Read MoreTypes Of Information Teens Share On Social Media Profiles, 2006 vs 2012 [CHART]
91% of teens post a photo of themselves on their social media profiles, up from 79% in 2006.
Read MorePreferred Video Advertising Audience Measurement Metrics, 2012 & 2013 [TABLE]
This year, 36% of ad executives indicated that their clients placed the highest value on gross rating points (GRP) or target rating points (TRP) to measure the size of their audience.
Read MoreExpected Growth Of Select Advertising Tactics, March 2013 [TABLE]
Video ad spending in the US is expected to grow 41.4% this year, to reach $4.1 billion.
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