Video Marketing
Americans Who Would Shop Via TV, May 2013 [CHART]
More than two-thirds of Americans said they were interested in using their TVs for shopping.
Read MoreFortune 500 Corporate Social Media Use, July 2013 [CHART]
Twitter remains the most popular tool for corporate communications, used by 77% this year (up from 73%), with Facebook (70%, from 66%) and YouTube (69% vs. 62%) also in the top tier of adoption.
Read MoreAmericans' Leading Sources Of News By Media, June 2013 [TABLE]
FOX led the news channels, cited by 8% of respondents, followed by CNN at 7%.
Read MorePreferred Source Of News By Media & Demographic, June 2013 [TABLE]
Those older than 65 and those without a college degree were the most likely to prefer TV news.
Read MoreBranded Video Sharing Activity By Day Of The Week, July 2013 [CHART]
The data shows that sharing activity was highest on Fridays (15.9% above-average), with Wednesdays (+14.1%) and Thursdays (+7.5%) the next-most active days.
Read MorePreferred Media Type For Main News Source By Age, July 2013 [CHART]
Asked their main source of news about current events in the US and around the world, 55% of survey respondents chose TV, with the internet coming in a distant second at 18%.
Read MoreUS Mobile Ad Spending Share By Format, 2011-2017 [TABLE]
eMarketer expects search will account for 51.7% of mobile ad spending this year.
Read MoreUS TV Ad Spending Growth vs Overall Average, Q1 2011-Q1 2013 [CHART]
TV is the largest ad spending medium in the US, and its growth rates appear to have outpaced the ad market as a whole for some time.
Read MoreReasons People Consider Cable TV Cord Cutting, June 2013 [CHART]
56% of US web users said other, less costly options might motivate them to cut pay TV and a comparable 55% cited not being able to afford cable anymore.
Read MoreUS Broadcast-TV Only Households By Race [CHART]
Among black households, the move toward broadcast-only services has been particularly dramatic, jumping 10 percentage points to 22%.
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