Video Marketing
Most Common Tablet Activities By Age, July 2013 [CHART]
While young (18-29), middle-aged (30-49) and and older (50-64) tablet users display strikingly similar levels of use of their devices, they sometimes differ when it comes to their preferred activities.
Read MoreWhy People Watch TV Commercials By Genre, July 2013 [CHART]
The quality of the editorial content also appears to be a bigger influence on viewers than the quality of the ad.
Read MoreUS Hispanic Ad Spending By Media, 2011 & 2012 [TABLE]
Hispanic ad spending was up 11.1% last year, as US marketers spent nearly $8 billion on major media targeted toward Hispanic consumers.
Read MoreConsumer Apathy Over Social Media Ads, July 2013 [CHART]
27% of Facebook visitors saying that ads interfere with their experience on this site, a higher percentage than for visitors to other popular sites.
Read MoreTop Social Video Verticals By Share Of Voice, Q2 2013 [CHART]
The number of branded video shares grew by 7% quarter-over-quarter in Q2 to exceed 33 million.
Read MoreSocial Media Site Satisfaction, 2012 vs. 2013 [CHART]
Social networks saw their overall customer satisfaction score fall a point to 68 on ACSI’s 100-point scale, a reading that puts it above only ISPs.
Read MoreSocial Networks Used By Specialty Retailers, 2012 & 2013 [TABLE]
Adoption by retailers of Facebook, Twitter, YouTube, Pinterest and Instagram had climbed between 2012 and 2013.
Read MoreSocial Media Marketing & Advertising Investment Expectations, July 2013 [CHART]
62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will remain steady.
Read MoreUS Mobile Video Revenues By Type, 2011-2017 [TABLE]
eMarketer forecasts that subscription-based mobile video revenues will top $2 billion by 2017, up from $1.25 billion in 2013.
Read MoreUS Digital Content Subscribers By Content Type, 2013 [CHART]
Although a sizeable portion of the target audience remains unwilling to pay for online or mobile content, many consumers are beginning to accept the idea that quality comes at a price.
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