Video Marketing
Pay TV Viewing By Daypart, August 2013 [CHART]
The top quartile, for example, spends about 6 hours per day watching TV, versus only 38 minutes for the bottom quintile.
Read MoreAdvertising Tactics Brand Marketers Plan To Use More, February 2013 [CHART]
US brand marketers, in particular, will double down on social media, mobile and video this year, with 70%, 69% and 64%, respectively, increasing their use of these tactics.
Read MoreTV Homes & Multi-Channel Video Subscriptions, August 2013 [TABLE]
86% of TV households in the US subscribe to some type of multi-channel video service.
Read MoreSocial Sites Executives Prefer To Use For Business, June 2013 [CHART]
Executives favored the well-established platforms of Facebook and Twitter as social media networks on which to maintain a business presence.
Read MoreInterbrand 100′s YouTube Video Shelf Lives, August 2013 [CHART]
The average video posted by an Interbrand 100 company will attract more than half of its views at least 3 weeks after having been published.
Read MoreRetail Advertisers Mobile Post-Click Action, Q1 2013 [CHART]
Mobile commerce, store locator and site search are among the top actions retail advertisers are using to drive web and foot traffic.
Read MoreChanges In B2B Marketing Spending During Next Year, March 2013 [TABLE]
45% B2B marketers expected to increase search engine advertising spending.
Read MoreAmerican Latinas' Mobile Activities, August 2013 [CHART]
Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices.
Read MoreB2B Marketers' Most Successful Platforms, August 2013 [CHART]
Face-to-face event attendance is rated the most successful platform, by a fairly wide margin.
Read MoreLatina Television Viewing, 2003 vs. 2013 [CHART]
Over the past decade or so, Hispanic women have moved away from English broadcast TV, cutting their consumption almost by half.
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