Video Marketing Archives - Page 117 of 198

Reach & Frequency Of Online Video Ads, January – July 2013 [CHART]

Online video ad reach took a step forward in July, increasing to 55.4% of the US population from 53.6% in June.

Online Video Ad Views, December 2011 – July 2013 [CHART]

Online video ad views have been increasing at a torrid pace through the first half of this year.

US Pay-TV Subscriber Trends, August 2013 [CHART]

The number of pay-TV subscribers in the US shrunk by 146,000 during the first 6 months of this year (H1), the first net loss of customers over the initial 6 months of a year.

Online Video Ad Impressions By Age, Q2 2013 [CHART]

Viewers aged 55-64 (17%) and 65+ (11%) accounted for a combined 28% of US online video ad impressions in Q2.

US TV vs. Online Video Ad Spending, 2011-2017 [TABLE]

Even with the rapid rise of digital video viewership and ad spending, levels of spending on online and mobile video fall far below spending on TV.

US Total Ad Spending By Media, 2011-2017 [TABLE]

eMarketer expects TV to continue to capture the largest share of paid ad spending in the US for the foreseeable future, though its percentage of total spending will drop slightly, from 39.1% in 2012 to 38.8% this year.

Millennials' Interest In Paying For TV, August 2013 [CHART]

18-24-year-old broadband subscribers don’t show much of an interest in signing up for pay-TV services once they move into their own residences.

US Digital Ad Spending By Format, 2011-2017 [TABLE]

This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.

Forms Of Online Video For Which Marketing Plan To Increase Spending, April 2013 [CHART]

73% of marketers polled worldwide expected to increase spending on pre-roll ads over the next 12 months.

Likelihood Of TV Ad Spending Shifting To Online Video, June 2013 [CHART]

eMarketer expects US digital video ad spend to rise by 41.4% this year and by nearly 40% next year as well, when outlays will reach $5.7 billion.