Video Marketing
Interactive Video Ad Share, January – June 2012 [CHART]
As of June 2012, data from video ad management company VINDICO showed that 11% of all digital video ads had some kind of interactivity.
Read MoreViewers' Attitudes Toward Streaming Video, August 2013 [CHART]
35% of American adults often or sometimes watch streaming video through a subscription service such as Netflix of Hulu Plus.
Read MoreConsumers' Definitions Of Online Recommendations, August 2013 [CHART]
Whatever the reason for a friend’s like, many consumers consider it to be a recommendation.
Read MoreAttitude Toward Ads During Traditional TV vs. Ads During Streaming Online Video, January 2013 [CHART]
US internet users had similar attitudes toward ads during traditional TV and original streaming content.
Read More10 Most Popular YouTube Partner Channels, June 2013 [TABLE]
VEVO is the most popular channel in terms of unique viewers and total videos.
Read MoreMade-For-Web TV Programs By Provider, 2013 [TABLE]
In the longer-form category, Netflix, Hulu and Amazon are leaders, and the three services have each begun to introduce original content in the past few years.
Read MoreViewership Growth For Digital TV Online & Mobile Video, 2012-2017 [CHART]
There will be 204.6 million US digital video viewers in 2017, representing 78.1% of internet users and 62.7% of the general population.
Read MoreMillennials' Pay-TV Decisions Upon Moving Out, August 2013 [CHART]
Few late Millennials (aged 18-24) living at home are highly inclined to subscribe to a pay-TV service once they strike out on their own.
Read MoreAd Agencies' Changing Media Mix, August 2013 [TABLE]
Just 27% of media buying agencies don’t anticipate ever spending more on digital than traditional media.
Read MorePay-TV & Broadband Subscription Trends, Q2 2013 [CHART]
The top multichannel video providers, who represent around 94% of the market, shed a total of 344,318 subscribers during the second quarter.
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