Video Marketing
Traditional TV vs. Online Video Consumption Among Millennials, Q1 2011 – Q2 2013 [CHART]
While TV and online video consumption are no doubt linked, looking only at their isolated trends can prove misleading, masking what continues to be a vast gap in consumption.
Read MoreOnline Video Ad Views By Duration, Q2 2013 [CHART]
The proportion of ad views represented by 30-second spots has slowly increased from 43% in Q2 2012, as 15-second spots gradually recede.
Read MoreReddit Shuts Down Navy Yard Shooting Subreddit & 9/11 Mistweets – Beyond Social Media Show [VIDEO]
Topics on episode 16 of the Beyond Social Media Show: Reddit shuts down Navy Yard Shooting subreddit; Esquire’s 9/11 tweet gone wrong; Volkswagon’s Take On Me commercial; Dunkin’ Donuts Monday Night Football Vine ad & much more.
Read MoreWeekly Time Spent Watching TV By Age, Q1 2011-Q2 2013 [TABLE]
While youth are indeed watching less TV, it’s not yet a precipitous decline than widely assumed.
Read MoreTV Viewers' Attitudes Toward Network & Cable Television, September 2013 [CHART]
57% of US adult TV viewers agree that the shows on cable TV are better than network TV shows.
Read MoreReasons People Click On Smart TV Ads, September 2013 [CHART]
Most said it was because they were interested in the advertised product or brand.
Read MoreImportant Tactics For Brand Marketing, April 2013 [CHART]
Online advertising and marketing executives rated search a close second to video as a marketing tactic critical for achieving branding objectives.
Read MorePre-Roll Video Ad Click-Through Rates, Q2 2013 [CHART]
Slightly more than half of mobile in-application pre-roll ads were completed in the US during Q2.
Read MoreSocial Networks Used By Personal Care Brands, July 2013 [CHART]
While 85% of personal care brands had a presence on Facebook, attention to other social networks was not evident.
Read MoreVariety Of Channels Watched By TV Viewers, September 2013 [CHART]
Almost 9 in 10 TV viewers say they watch the same channels over and over again.
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