Video Marketing Archives - Page 113 of 198

Video Ad Completion Rates By Length, Q1 2013 [CHART]

Completion rates were lowest for video ads that lasted between 30 to 60 seconds (77%), but ads that ran for 30 seconds or less saw an 84% completion rate.

US Online Video Traffic & Useage Metrics, 2012 & 2017 [TABLE]

In 2012 averaged 4.6 exabytes per month, and by 2017, that figure will more than triple to 17.1 exabytes per month.

Video Engagement: Live vs On-Demand Video, Q2 2013 [CHART]

While tablet viewers spent nearly 4 times longer watching live video than on-demand during Q2, PC viewers spent about 15 times longer, and connected TV users 10 times longer.

Most Popular Sites For Health Information, July 2013 [CHART]

More than half of consumers named WebMD as their most accessed digital resource for health information.

Media Consumption Of LGBT Americans, June 2013 [TABLE]

The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians.

US Ad Spending Growth By Media [CHART]

For the first half of 2013, Kantar Media estimated that the total US ad spend market rose 2.0%, compared with the same period one year earlier.

Mobile Video Ad Views By OS, Q2 2013 [CHART]

During the second quarter of the year, 17.5% of US rights-managed online video views occurred on a mobile phone (13.2%) or tablet (4.3%), almost double the 9.2% from Q2 2012.

Television & Movie Streaming Audiences By Generation, September 2013 [CHART]

51% of Americans aged 13-54 now watch TV programs or movies using streaming video at least once a week

Video On-Demand & TV Viewers By Age, September 2013 [CHART]

Video-on-demand (VOD) users tend to be younger than traditional TV users and more likely to live in families with kids.

Social Media Use vs New Business Effectiveness By Social Network, April 2013 [TABLE]

When rating the most important social platform for generating new business, LinkedIn was No. 1, cited by 46.2% of respondents.