Video Marketing
Pharmaceuticals Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]
US advertising and marketing execs in the health care and pharma industry are more bullish on increases in digital advertising than on traditional tactics.
Read MoreNetworks B2B Marketers Use To Cross-Post On Twitter, June 1 – August 31, 2013 [CHART]
More than one-third of B2B marketers on Twitter shared content from LinkedIn during the study period.
Read MoreMost Valuable Content Marketing Elements For Lead Generation, May 2013 [TABLE]
Three-quarters of US SMBs actively worked on lead generation tactics, with a variety of different types of content used for this purpose.
Read MoreAmerican Moms' Smart Phone Activities, August 2013 [TABLE]
Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.
Read MoreConsumer Attitudes Toward Brand Connections, October 2013 [TABLE]
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.
Read MoreMost Popular TV Shows By On- & Offline Buzz, September 23-29, 2013 [TABLE]
The number of tweets about TV grew by 38% year-over-year in Q2 to reach 263 million, while the number of authors tweeting about TV grew by 24% to 19 million.
Read MoreTV Viewers' Attitudes Toward Pay-TV, October 2013 [TABLE]
TV viewers themselves believe that pay-TV will be largely replaced by alternative viewing sources in the next 5 years.
Read MoreMost Effective TV Ads Of Q3 [TABLE]
Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.
Read MoreMobile Video Ad Lengths, H1 2013 [CHART]
A majority 54% of mobile video ads are 30 seconds long, while another 32% are 90 seconds in length.
Read MoreMost Popular Networks For Social Media Advertising, July 2013 [CHART]
Nine out of 10 US agency execs reported being likely to use Facebook for clients’ social campaigns.
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