Video Marketing
Instagram Video Sharing, October 2013 [TABLE]
40% of the 1,000 most-shared Instagram videos last month were branded.
Read MoreOnline Video Measurement Problems, October 2013 [CHART]
65% of brands and 70% of agencies say that existing measurement standards for online video don’t satisfy their need for audience guarantees.
Read MoreBrands Planned Budget Shifts Into Online Video, 2012 vs 2013 [CHART]
Brands reported an average 65% increase in video ad spending this year over last, with agencies upping their expenditures by 83%.
Read MoreAnonymous National Security Tweeter Outed & Drug Ad Warnings Increase Sales – Beyond Social Media Show [VIDEO]
Topics on episode 22 of the Beyond Social Media Show: White House official Jofi Joseph fired over anonymous Tweets; Pharmaceutical ad warnings increase sales & much more!
Read MoreGlobal eCPM Averages, Q1-Q3 2013 [CHART]
Global eCPM averages remained fairly steady on a quarter-over-quarter basis across display, mobile, and video channels, particularly when compared to trends from prior quarters.
Read MoreSocial Media Sites Used To Distribute B2C Content, 2012 & 2013 [TABLE]
Facebook was the most popular platform this year, used by 89% of B2C marketers.
Read MoreTop B2C Content Marketing Tactics, 2012 & 2013 [TABLE]
The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.
Read MoreOnline Video Ad Performance By Age, Q3 2013 [CHART]
Slightly fewer than 1 in 8 online video ads in the US were targeted towards the 65+ crowd during Q3.
Read MoreFastest-Growing Mobile Apps, Q1-Q3 2013 [CHART]
Vine is the year’s fastest-growing mobile application to-date, with its global audience increasing by an estimated 403% from Q1 through Q3 2013.
Read MoreGlobal Connected TV Penetration Forecast, 2010-2018 [CHART]
About 1 in 10 TV sets across 40 countries around the world were connected to the internet last year.
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