Video Marketing
Posting Original Photos & Videos, 2012-2013 [CHART]
Half of internet users post original photos online, while a quarter post videos they have taken themselves.
Read MoreB2B Content Marketing [INFOGRAPHIC]
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
Read MoreHR Technology Trends [INFOGRAPHIC]
This infographic by Spark Hire illustrates some HR technology trends.
Read MoreUS Local Mobile Ad Spending By Format, 2012-2017 [TABLE]
BIA/Kelsey estimated advertisers in the US would invest $725 million in local mobile display advertising in 2013, which is nearly twice the amount spent last year.
Read MoreDell's Urine-Smelling Laptops & Branded Dog Walking Trails – Beyond Social Media Show [VIDEO]
Topics on episode 23 of the Beyond Social Media Show: Dell’s Urine-Smelling Laptops; Twitter’s full-sized images; problems with promoted tweets; Twitter’s value to marketers; My Eco Lips; Pedigree’s dog walking trails; Google Hangouts changes; Boston Red Sox beards; some shiny new stuff & much more.
Read MoreOnline Video Ad Effectiveness, October 2013 [TABLE]
Viewers who have to wait at least 10 seconds to watch a video are 3 times more likely to abandon the video if their wait is due to slow load speeds than if its due to a pre-roll ad.
Read MoreTop Brands On YouTube, October 5, 2013 [TABLE]
Of all the channels comprising the YouTube Top 5000 as of October 5th, just 74 (less than 2%) were brands.
Read MoreChannels Used By Agencies & Brands To Buy Online Video Ads, 2011 & 2013 [TABLE]
Three-quarters of brands purchased inventory from an ad network, making it the most popular source for those companies.
Read MoreChannels From Which Brands Plan To Shift Ad Budgets To Video, 2012 & 2013 [CHART]
31% of brands that responded were planning to shift their advertising budgets away from broadcast television and into online video.
Read MoreOver-The-Top Video Viewing Among Hispanic Households, October 2013 [CHART]
Hispanics are watching less traditional TV on a year-over-year basis, per Nielsen data, but they seem to be quite keen on over-the-top (OTT) content.
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