Video Marketing
Value Of Live Anywhere Pay-TV, October 2013 [CHART]
Among adult pay-TV subscribers who also use a home broadband service, more than 8 in 10 feel that the ability to view live TV channels and programs on any net-connected device would be valuable.
Read MoreRichie Incognito & The Miami Dolphins Hostile Workplace & A Poor PR Pitch – Beyond Social Media Show [VIDEO]
Topics on Beyond Social Media Show:Richie Incognito’s racism & workplace bullying in the Miami Dolphins locker room; Home Depot’s racist Tweet & more!
Read MoreMarketers Use Of Video, 2012 vs 2013 [CHART]
While survey respondents most commonly report using online video as part of their website marketing content (83.9%) and for YouTube marketing (65.2%), an increasing share say they’re using it for video email marketing or email newsletters.
Read MoreConsumer Perceptions Of Online Marketing Channels' Value, October 2013 [CHART]
79% pointed to web personalization as worth the effort.
Read MoreUS Mobile Video Viewers & Long-Form Content, October 2013 [CHART]
Roughly 8 in 10 saying they would watch their favorite TV serial on their phone were it available.
Read MoreSocial Engagement Rates By Post Types, Q3 2013 [CHART]
Likes account for the vast majority – 87% – of social engagement, but that share is inching back at the expense of comments and shares.
Read MoreDemographics Of Instagram Users, October 2013 [CHART]
Some 20% of female cell phone users aged 18 and up use Instagram, compared to 16% of males.
Read MoreEffectiveness Of Social Media Sites Among B2B Users [CHART]
LinkedIn is the only platform that the majority of B2B marketers consider to be effective.
Read MoreSocial Sites Used By B2B Marketers To Distribute Content [CHART]
B2B marketers now use an average of six social media platforms to distribute content, versus five last year.
Read MoreB2B Content Marketing By Tactic [CHART]
Compared to last year, the average number of tactics used has risen from 12 to 13.
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