Video Marketing
Long-Form Video Ad Loads & Completion Rates, Q3 2012 – Q3 2013 [CHART]
During Q3, FreeWheel says that the typical long-form (20+ minutes) video view carried 11.6 ads, up from 9.1 on average during the corresponding period last year.
Read MoreSocial Shares Driven By Top 3 Viral Videos Ads, 2006-2013 [CHART]
This year’s top 3 ads (through November 18) have generated 11.6 million shares, up from 1.6 million in 2010 and less than one-quarter of a million in 2006.
Read MoreUnaided Brand Recall For Online Video By Device, June 2013 [CHART]
Millennial video viewers recalled ads with less frequency than did Gen Xers, no matter what device was being used to watch content.
Read MoreHow People Watch Mobile Online Video by Device & Generation, June 2013 [TABLE]
Video apps emerged as a popular means of watching digital videos across all age demographics.
Read MoreTypes Of Online Video Viewed By Generation, June 2013 [TABLE]
Millennials were more likely to watch digital videos in almost all content categories than their older counterparts.
Read MorePay-TV & Streaming Service Subscriptions, December 2013 [CHART]
Three-quarters of American adults claim to subscribe to a cable (52%) or satellite (24%) TV service.
Read MoreMarketers' Feeling Sticker Shock Over Price Of Video Ad Measurement, December 2013 [CHART]
60% of digital video advertisers do not have access to the tools they need to measure the impact (effectiveness, not just delivery) of their campaigns.
Read MoreAverage Size Of Mothers' Social Networks, November 2013 [CHART]
Younger mothers are more likely to be cultivating wider networks on Twitter and Instagram than their older counterparts, and working mothers are similarly more likely to be doing so than stay-at-home mothers.
Read MoreTargeted Ads Influence Over Online Buying, October 2013 [CHART]
Respondents were more likely to indicate that a marketing or advertising channel influenced their buying behavior when they found the messages delivered through that channel to be well targeted to them.
Read MoreAmericans Who Have Purchased Products via Computer vs Mobile by Category, September 2013 [CHART]
Though less common, more than half had Completing a purchase via mobile at some point.
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