Video Analytics
Top Digital Marketing Skills [CHART]
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Read MoreHow Brand Marketers Measure Video Advertising Performance [CHART]
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Read MoreMedia & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]
Brand building and loyalty were the top online priorities for media and entertainment companies.
Read MoreGlobal Big Data Analytics Capabilities, 2012 [CHART]
Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.
Read MoreClients' Most-Valued Online Video Audience Measurement Metrics [CHART]
One-third of ad agency executives said their clients considered unique viewers to be the best way to measure audience.
Read MoreTop Metrics For Measuring Online Video Advertising Success [TABLE]
While 26% of ad agencies said measuring views was the most important measurement of a video ad campaign, 23% named brand lift and 22% said sales impact.
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