Video Advertising
Marketing Benefits Of YouTube [INFOGRAPHIC]
This infographic from BrandOmni illustrates the many benefits of using YouTube for marketing.
Read MoreTop 10 Video Properties By Unique Viewers, October 2014 [CHART]
YouTube captures nearly 20% of US video advertising spending right now.
Read MoreTop Advertising Cross-Platform Packages, April 2014 [CHART]
70% of agency media professionals cited cross-device advertising as the digital advertising topic they wanted to know more about.
Read MoreMost Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Read MoreAd Traffic Generated By Bots, September 2014 [CHART]
In 2015, global advertisers will lose $6.3B to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more.
Read MoreOnline Video Ad View Share By Device & Duration, Q3 2014 [CHART]
Content longer than 10 minutes accounted for nearly 70% of time spent watching tablet video—more than the 63.0% share for desktop.
Read MoreTop Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
Read MoreGlobal Mobile Video Ad Impressions By OS & Device, Q3 2014 [CHART]
iOS devices accounted for just 32.3% of global mobile ad impressions served during the third quarter on the Opera platform.
Read MoreWhy Agency Planners Recommend Online Place-Based Media, 2013 vs 2014 [TABLE]
90% of US agency planners’ media plans that included DPB had been approved in 2014.
Read MoreOnline Ad Revenue Share By Format, 2013 vs 2014 [CHART]
Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.
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