Video Advertising Archives - Page 8 of 39

Channel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]

Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.

In-View Online Video Ad Views By Completion Level, Q4 2014 [CHART]

As viewability rates experienced a strong increase in Q4 2014, US video ad completion rates while in-view did, too, rising 6 percentage points from Q3 2014 to 26.0%.

In-View Online Display & Video Ads, Q4 2014 [CHART]

The percentage of US online video ads that were in-view that quarter reached 39.0%, a 9-percentage-point quarter-over-quarter increase.

Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.

Importance Of Buying Programmatic TV Ads & Video Ads, February 2015 [CHART]

67.1% purchased video programmatically, vs. 23.5% who said the same about TV.

Marketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.

Share Of Video Ad Views By Device, 2013 vs 2014 [CHART]

Tablets are popular devices for video viewing but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization.

Most Valuable Aspects Of Video Advertising For Agencies, February 2015 [CHART]

More than 7 in 10 agencies believe that online video advertising is either as effective or more effective than TV.

Cost Per Minute Viewed Of Video Ads, 2014 [TABLE]

The average weekly cost per minute viewed for pre-roll ads was 3.2 cents in Q4 2014—the lowest price.

Super Bowl Advertising Has Jumped The Shark

With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?