Video Advertising
Social Networks For Advertising [CHART]
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Read MoreWhy People Don't Watch News Videos [CHART]
The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.
Read MoreMarketers' Ability To Measure ROI By Online Channel [CHART]
![Marketers' Ability To Measure ROI By Online Channel [CHART]](https://e-strategy.com/wp-content/uploads/2016/09/Marketers-Ability-To-Measure-ROI-By-Online-Channel.png)
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Read MoreChannels Marketers Plan To Use For Video Advertising [CHART]
Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
Read MorePolitical Ad Impressions By Device & Campaign Type [CHART]
Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most since the beginning of 2015.
Read MoreVideo Marketing Statistics [INFOGRAPHIC]
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Read MoreMillennials Are Most Influenced Generation By Political Ads Of All Stripes
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Read MoreTop Retail Brands Advertising On YouTube, 2015 [TABLE]
Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
Read MoreTop Reasons People Abandon Online Videos
Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether.
Read MoreB2B Demand Generation Marketing Tactics [CHART]
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
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