Video Advertising
Mobile Ad Shares By Type [CHART]
Advertisers on the Opera Advertising mobile platform are seeing higher engagement rates & dwell times from rich media & have shifted their focus accordingly
Read MoreOnline Video Ad Views, January-June 2012 [CHART]
Americans viewed more than 11 billion video ads in June, representing a 9.2% increase from May’s previous high of roughly 10.1 billion views.
Read MorePost-Ad Actions Of Connected TV Users [CHART]
38% of viewers visited a website mentioned in a connected TV ad.
Read MoreInefficiencies Of Demographic Targeting Of TV Ads [CHART]
Demo-based media plans are inefficient in reaching the consumers who are most valuable to brands.
Read MoreClients' Most-Valued Online Video Audience Measurement Metrics [CHART]
One-third of ad agency executives said their clients considered unique viewers to be the best way to measure audience.
Read MoreTop Metrics For Measuring Online Video Advertising Success [TABLE]
While 26% of ad agencies said measuring views was the most important measurement of a video ad campaign, 23% named brand lift and 22% said sales impact.
Read MoreFrequency With Which US Smart Phone/Tablet Users Pay Attention To Ads By Gender [CHART]
Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.
Read MoreWhy Video Ads Grab Mobile Users' Attention [CHART]
42.9% say they are more likely to focus on ads in video format on a Smartphone or tablet.
Read MoreFactors That Earn Attention To Mobile Ads [CHART]
Roughly one-third of smartphone and tablet users say they would be more likely to pay attention to an ad on their device if the ad’s topic was relevant to them.
Read MoreContextually Relevant Video Ads' Effect On Women's Attention [CHART]
Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.
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