Video Advertising
Online Video Ad Views, December 2011 – January 2013 [CHART]
Online video ad views fell from a peak of 11.3 billion in December 2012 to just 9.1 billion last month, a 19.5% decline.
Read MorePreferences For Subscription vs. Ad-Supported Streaming Content By Device, November 2012 [CHART]
Most consumers still prefer free, ad-supported content though those with connected TVs are more likely to like the ad-free subscription model.
Read MoreVideo Ad Completion Rates, Q4 2011 – Q4 2012 [TABLE]
Ad completion rates were highest for long videos in Q4 2012 at 93%, compared with 81% for mid-form videos and 68% for short-form videos.
Read MoreVideo Ad View Rates, Q4 2011 – Q4 2012 [TABLE]
Total video views among internet users in the US were up 23% year over year in Q4 2012.
Read MoreAmerican Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
Read MoreVideo Ad Completion Rates by Video Length, Q1 2011 – Q4 2012 [CHART]
Despite packing in an average of 2.5 more ads per video in Q4 than in Q3 (9.4 vs. 6.9), the completion rate for ads in long-form content (20+ minutes) held steady at 93% in Q4.
Read More2013 Digital Marketing Budget Plans [CHART]
70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.
Read MoreObjectives For Video Marketing Efforts, December 2012 [CHART]
The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.
Read MoreBranded Online Video Distribution Tactics, December 2012 [CHART]
Pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it.
Read MoreTypes Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]
Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.
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