Video Advertising
Preferred Video Advertising Audience Measurement Metrics, 2012 & 2013 [TABLE]
This year, 36% of ad executives indicated that their clients placed the highest value on gross rating points (GRP) or target rating points (TRP) to measure the size of their audience.
Read MoreExpected Growth Of Select Advertising Tactics, March 2013 [TABLE]
Video ad spending in the US is expected to grow 41.4% this year, to reach $4.1 billion.
Read MoreAd Click-Through Rate By Format, 2012 [CHART]
In-stream video ads achieved an average click-through rate (CTR) of 0.62% last year, far outpacing mobile (0.15%), rich media (0.14%) and standard banner (0.1%) ads.
Read MoreEffectiveness Of Native Video Ads, December 2012 [CHART]
A survey of US media agency executives in late 2012 and found that nearly 50% considered native video ads to be more effective than conventional ads at hitting key performance indicators
Read MoreInteractive Online Video Advertising Effect On Branding, Q2 2012 [CHART]
A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results.
Read MoreUS Online Video Advertising CPM, 2010-2017 [TABLE]
CPM for midtier sites and placements in 2013 will be approximately $25 and reach nearly $33 for premium destinations.
Read MoreUS Online Video Ad Spending, 2011-2017 [CHART]
US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.
Read MoreUS TV & Digital Video Ad Spending Growth By Type, 2012-2017 [TABLE]
Growth rates for mobile video ad spending will be far greater than for any other related channel—television, online or total digital.
Read MoreUS Mobile Video Ad Spending, 2012-2017 [CHART]
The number of smart phone video viewers in 2014 is expected to hit nearly 87 million, or more than one-quarter of the total US population.
Read MoreOnline Video Ad Effectiveness By Channel, May 2013 [CHART]
75% of ad agencies responding to a BrightRoll survey believe that video is equally or more effective than TV, and that’s up from 64% who believed that to be the case in last year’s survey.
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