Video Advertising Archives - Page 25 of 39

Online Video Ad Impressions By Age, Q2 2013 [CHART]

Viewers aged 55-64 (17%) and 65+ (11%) accounted for a combined 28% of US online video ad impressions in Q2.

US TV vs. Online Video Ad Spending, 2011-2017 [TABLE]

Even with the rapid rise of digital video viewership and ad spending, levels of spending on online and mobile video fall far below spending on TV.

US Digital Ad Spending By Format, 2011-2017 [TABLE]

This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.

Forms Of Online Video For Which Marketing Plan To Increase Spending, April 2013 [CHART]

73% of marketers polled worldwide expected to increase spending on pre-roll ads over the next 12 months.

Likelihood Of TV Ad Spending Shifting To Online Video, June 2013 [CHART]

eMarketer expects US digital video ad spend to rise by 41.4% this year and by nearly 40% next year as well, when outlays will reach $5.7 billion.

Advertising Tactics Brand Marketers Plan To Use More, February 2013 [CHART]

US brand marketers, in particular, will double down on social media, mobile and video this year, with 70%, 69% and 64%, respectively, increasing their use of these tactics.

Changes In B2B Marketing Spending During Next Year, March 2013 [TABLE]

45% B2B marketers expected to increase search engine advertising spending.

Attitudes Toward Ads On Streaming TV & Movies, August 2013 [TABLE]

With increasing numbers of Americans watching video on their smartphones and tablets, it’s important to gauge their reactions to the ads they see while streaming entertainment content.

US Mobile Video Revenues By Type, 2011-2017 [TABLE]

eMarketer forecasts that subscription-based mobile video revenues will top $2 billion by 2017, up from $1.25 billion in 2013.

Reach & Frequency Of Online Video Ads, January – June 2013 [CHART]

During June, online video ad frequency reached a new high of 121.1, meaning that each online video ad viewer watched 121 ads during the month.