Video Advertising
Top 10 Most Shared Video Ads Of 2013 [CHART]
Dove’s 3-minute Real Beauty Sketches takes the top honors for the study period (January 1 through November 18), generating 4.24 million social shares since its April launch.
Read MoreReach & Frequency Of Online Video Ads, January – October 2013 [CHART]
For the second consecutive month, video ads accounted for one-third of all videos viewed and 3.5% of all minutes that were spent watching online videos.
Read MoreSocial Sites Upon Which Agencies Plan To Run Video Ad Campaigns In 2014 [CHART]
Nearly 70% of agency executives planned to advertise on YouTube in 2014, while nearly one-quarter expect to run video ads on Twitter and about one in seven on LinkedIn.
Read MoreAgency Social Video Advertising Capabilities, October 2013 [CHART]
182.5 million people in the US, or 75% of all internet users, will view digital videos this year, and video advertising spending will increase by more than 40% in 2013 as well.
Read MoreShare Of Video Ads Shared Via Social Media By Industry, Q2 2013 [CHART]
The tech industry accounted for 17.8% of the online social video ads shared on its platform in Q2 2013, up slightly from 17.0% in Q1 2013.
Read MoreHow Senior Marketers Use Online Video, Q3 2013 [CHART]
While the website was the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to post videos.
Read MoreTop Factors Driving Increased Spending On Multi-Screen Campaigns, November 2013 [CHART]
By 2016, 88% of client-side marketers, media sellers and agencies believe that integrated multi-screen campaigns will be very important for effectively delivering a marketing message.
Read MoreUS Local Mobile Ad Spending By Format, 2012-2017 [TABLE]
BIA/Kelsey estimated advertisers in the US would invest $725 million in local mobile display advertising in 2013, which is nearly twice the amount spent last year.
Read MoreOnline Video Ad Effectiveness, October 2013 [TABLE]
Viewers who have to wait at least 10 seconds to watch a video are 3 times more likely to abandon the video if their wait is due to slow load speeds than if its due to a pre-roll ad.
Read MoreChannels Used By Agencies & Brands To Buy Online Video Ads, 2011 & 2013 [TABLE]
Three-quarters of brands purchased inventory from an ad network, making it the most popular source for those companies.
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