Video Advertising
US Online Ad Spending Growth By Channel, 2012-2018 [TABLE]
US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of 122.0% for all mobile ads.
Read MoreBenefits Of Online Video Ad Convergence With TV, September 2013 [TABLE]
56% of TV ad buyers liked the idea of digital video ad convergence because it would give them a missing piece.
Read MoreUS Video Ad Spending, 2012-2018 [CHART]
Digital video ad spending also grew quickly last year, up 44.5% to $4.18 billion.
Read MoreAuto Ads That Prompted Consumer Research, May 2013 [CHART]
At the start of the purchase path, mobile, tablet and video ads each laid claim to prompting 34% of buyers to start researching vehicles,
Read MoreAmericans' Video Viewing Habits, March 2014 [TABLE]
53% of respondents to the survey agreed that they record live video content in order to skip ads.
Read MoreOnline Video Ad View Growth By Content Genre, Q4 2013 [CHART]
Online video continues to grow quickly, with video views up 31% year-over-year in Q4 and video ad views up a similar 30%.
Read MoreGlobal Programmatic Ad Pricing Trends, January 2013 vs January 2014 [CHART]
Social eCPM’s were 24% higher in January 2014 than they were a year earlier.
Read MoreUS Restaurant Mobile Ad Features, Q4 2013 [TABLE]
Nearly half of consumers had tried a new restaurant or menu item based on a mobile ad.
Read MoreMost Branded Video Ad Views By Top 5 Industries, Q4 2013 [CHART]
Videos focused around electronics products pulled in 365.0 million views.
Read MoreGlobal Branded Video Ad Views, Q4 2012-Q4 2013 [CHART]
Branded video ad views worldwide leapt more than 50% year over year in Q4 2013, from 1.78 billion to 2.71 billion.
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