Video Advertising
US Online Video Advertising Share By Industry, Q4 2013 [CHART]
Video advertising platform Videology reported that its consumer goods clients in the US were ahead of other verticals in Q4 2013 in serving digital video ads.
Read MoreOnline Channels In Which US SMBs Plan To Invest, 2013 & 2014 [CHART]
40% of US SMBs planned to increase spending on their company websites this year.
Read MoreAverage Viewability Rates For Video Ads In North America, January 2014 [CHART]
Video ad management and ad-serving platform Vindico found that between September 2013 and December 2013, just 44% of ads served via its Adtricity platform were in-view.
Read MoreMobile Rich Media & Video Ad CTR vs Standard Banners, 2013 [CHART]
Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals.
Read MoreUS Millennials' Most Influential Advertising Medium, March 2014 [CHART]
Not only are young TV viewers in some cases actually watching more TV, but youth are also most likely to say that TV ads influence the way they perceive and value a brand.
Read MoreGlobal Branded Video Ad Views, 2009-2013 [CHART]
Branded video ad views worldwide totaled 19.04 billion between 2009 and the end of 2013.
Read MoreMillennial & GenX Multiscreeners' Attitudes Toward Ads, March 2014 [CHART]
Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.
Read MoreShare Of Online Ad Views By Device & Duration, Q4 2013 [CHART]
One-fifth of long-form digital video ad views took place on a tablet, compared with 4% of short- and medium-form views.
Read MoreUS Online Video Ad View Completion Rates By Ad Length, Q4 2013 [CHART]
Fifteen-second ads run during long-form content saw a 92% completion rate, compared with 75% for short-form videos.
Read MoreUS Online Ad Views Growth By Duration, Q3 – Q4 2013 [CHART]
According to data from FreeWheel, ads served through the company’s network during long-form digital videos jumped 86% year over year in Q4 2013.
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