Video Advertising Archives - Page 16 of 39

Brand Activity & Media Buying On YouTube, April 2014 [TABLE]

The top 500 non-entertainment brands on YouTube have more than doubled their average subscriber base year-over-year, from 37,000 to 82,000.

Mobile Video Ad Benchmarks By Length & Format, April 2014 [CHART]

Completion rates for non-skippable video ads topped 90% for each of the formats measured – linear video (93%); interstitial (92%); and value exchange (97%).

Mobile Display Ad Effectiveness Grades, March 2014 [CHART]

eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.

Clients' Online Marketing Talent Gaps, April 2014 [CHART]

About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.

Preferred Mobile Ad Formats, November 2013 [CHART]

Only 12% of US mobile phone owners cited video as their preferred mobile ad format.

Online Video Ad Views, December 2011 – March 2014 [CHART]

Online video ad views (desktops and notebooks only) grew to 28.7 billion in March, more than double the year-earlier period (13.2 billion).

US Mobile Local Ad Spending By Format, 2013-2018 [TABLE]

Search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018.

Video Completion Rates Of Rich Media Ads By Type & Size, 2013 [TABLE]

Clickthrough rates for rising stars were 70% higher than for standard placements, and video completion rates experienced a 19% lift.

Online Video Ad Views, December 2011 – February 2014 [CHART]

Despite online video ad views (desktop/notebook only) falling during the first couple of months of the year, the February total (24.6 billion) remains significantly above the year-earlier period (9.9 billion).