Video Advertising
Share of Online Video Ad Views By Vertical, Q1 2014 [CHART]
CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1.
Read MoreEngagement & Impact Of Mobile Ads In UK, January 2014 [TABLE]
Because UK mobile internet users spend so much time with apps, it comes as no surprise to learn that in-app ads are the most commonly seen.
Read MoreUS Premium Programmatic Ad Spending By Channel, 2013-2017 [TABLE]
Spending on premium programmatic online display advertising will rise 165.4% in the US this year.
Read MoreTypes Of Ads Nordic Residents Most Trust, February 2014 [TABLE]
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.
Read MoreTimeframe For Purchase Of Online Video Ads For Connected TVs, April 2014 [CHART]
Around one-quarter of respondents who said they would consider making connected TV video ad purchases planned to do so now and more than half intended to take action sometime within the next year.
Read MoreUS Media Buyers Who Buy Online Video For Connected TVs, April 2014 [CHART]
Many media buyers are still struggling to take advantage of the ad opportunities the connected TV channel offers.
Read MoreOnline Video Ad Viewability By Publisher Type, May 2014 [CHART]
Only 44% of online video ad impressions from September through December last year were found to be viewable, though that figure was almost twice as high (78%) for major media ad impressions.
Read MoreAd Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
Read MoreMedia Channel User Buy Agency Media Buyers In 2013 [CHART]
More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year.
Read MoreUS Online Video Ad Spending, 2013-2018 [CHART]
Despite the growth of mobile video viewing and the relative stagnation of video viewing on PCs, ad spending still skews heavily toward online video.
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