Video Advertising Archives - Page 12 of 39

YouTube Net Ad Revenues, 2013-2016 [CHART]

YouTube’s net US video ad revenues will total $1.13 billion in 2014, according to new figures from eMarketer, accounting for 18.9% of the US digital video ad market.

Importance Of Offering Traditional TV & Online Video Multiplatform Package, April 2014 [CHART]

Enthusiasm for cross-platform video buying, particularly the ability to bridge digital video and TV, is high.

Global Change In Programmatic Ad Spending By Channel, 2013 vs 2014 [CHART]

Between January 2014 and April 2014, programmatic video ad spend worldwide on Turn’s platform grew 65% over the same period in 2013.

Online Video Ad View Share By Content Length & Device, Q2 2014 [CHART]

Several trends in the video advertising industry indicate that digital video long-form viewing is increasingly mirroring the TV experience.

Programmatic Ad Spending Priorities, June 2014 [CHART]

84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.

Use Of Advanced Video Metrics, Q1 vs Q2 2014 [CHART]

Among those advertisers using a form of advanced measurement during Q2, some 28% requested a cross-screen analysis.

Most Effective Online Channels For Customer Retention, Q2 2014 [CHART]

86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.

Reasons For Voluntarily Watching Video Ads, July 2014 [CHART]

43% of the coveted 18-29-year-old demographic find online video ads to be more annoying than TV ads.

Channels Senior Ad Execs Expect Will Grow [CHART]

US senior advertising executives predicted that social media-driven campaigns would see the most growth in commercial production in 2014, cited by 44% of respondents.