Video Advertising Archives - Page 10 of 39

Budgets From Which Mobile Ad Spending Is Drawn, October 2014 [CHART]

Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.

In the US alone, video ad revenues for the site are expected to rise 39.2% this year to $1.13 billion.

46% of all ad views on long-form and live content came from behind authentication walls in Q3.

While more than three-quarters of video ads were played to completion in Q3, just 1 in 5 overall were actually in view to the users.

Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.

Fully 88% of US marketers used retargeting.

At 59.4%, Facebook accounts for the most video shares globally among the social networks.

59.4% of video ad shares occur on Facebook, with that figure slightly higher for the US.

Brand building and loyalty were the top online priorities for media and entertainment companies.

58% of Americans said that advertisers would have more personal consumer data in a decade.