User Experience
Factors That Give eCommerce Sites Legitimacy, October 2015 [CHART]
More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.
Read MoreSocial & Search User Experience Benchmarks, July 2015 [CHART]
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
Read MoreMobile Transaction Abandonment, August 2015 [CHART]
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.
Read MoreTop Factors In Website Trust, September 2015 [CHART]
A majority of consumers don’t trust websites that suffer from security and usability issues.
Read MoreSearch Ranking Factor Trends, August 2015 [CHART]
The impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.
Read MoreB2B Mobile Content Optimization, June 2015 [CHART]
Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.
Read MoreTop 10 Simplest Brands, November 2014 [CHART]
7 in 10 consumers from 8 global markets are more likely to recommend a brand because it provides simpler experiences and communications.
Read MoreTop Problems With The Mobile Web Experience, November 2014 [CHART]
Mobile site experiences are failing to keep up with visitors’ expectations, details NetBiscuits in a survey of 6,000 mobile web users across 6 countries.
Read MoreB2B Buyers' eCommerce Purchase Influences, October 2014 [CHART]
Half of end user buyers don’t see reimbursement policies as being a significant barrier to their making online purchases themselves.
Read MoreContent Management System Failures, October 2014 [CHART]
Almost 9 in 10 marketers say that a CMS should help them improve user engagement and customer engagement.
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