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Usability

How To Decrease Your Website Bounce Rate [INFOGRAPHIC]

Infographic: Decrease Bounce Rates

This infographic from Quicksprout illustrates 20 tips for keeping visitors on your website and in the process, minimize your bounce rates.

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Top B2C Persona Development Techniques [CHART]

Chart: Top B2C Persona Development Techniques

Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.

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Top Conversion Rate Optimization Methods [CHART]

Chart: Conversion Rate Optimization Methods

A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.

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Conversion Optimization Methods [CHART]

Chart: Conversion Optimization Methods

A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.

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Conversion Rate Optimization Methods [CHART]

Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.

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Top Challenges For Developing & Managing Mobile Apps [CHART]

Almost half of executives worldwide said that security issues was one of the main challenges they faced when developing or managing mobile apps.

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Top Conversion Optimization Methods, September 2015 [CHART]

A/B testing is still a top method used among client-side marketers to improve conversion rates.

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Top Factors Important To Future Of SEO, August 2015 [CHART]

Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.

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Mobile Transaction Abandonment, August 2015 [CHART]

A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.

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Top Factors In Website Trust, September 2015 [CHART]

A majority of consumers don’t trust websites that suffer from security and usability issues.

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