Television Advertising
SMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]
US small and medium-sized businesses were seeing more success with their website than any other channel.
Read MoreChannel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]
Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.
Read MoreFactors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]
Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.
Read MoreImportance Of Buying Programmatic TV Ads & Video Ads, February 2015 [CHART]
67.1% purchased video programmatically, vs. 23.5% who said the same about TV.
Read MoreTop Promotional Strategies For Increasing Sales, March 2015 [CHART]
46% of Inc. 500 executives cited online advertising as the promotional strategy they feel has the most potential to help increase sales.
Read MoreWhy Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]
US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.
Read MoreAutomotive Super Bowl Ad Conversion Rates For The 8 Weeks Following The Game [CHART]
Super Bowl increase in conversion rates for automobiles simply mirrors the monthly industry-wide sales data.
Read MoreWhat Viewers Think About Super Bowl Commercials, 2008 vs 2015 [CHART]
The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.
Read MoreUS TV Ad Spending, 2013-2018 [CHART]
Overall TV ad spending growth isn’t in line with Super Bowl dollars.
Read MoreSuper Bowl Ad Rates & Total Ad Revenues, 2005-2014 [TABLE]
Total ad revenues from Super Bowl 2014 reached $331.8 million—up nearly 14% from $292.0 million the year before.
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