Television Advertising Archives - Page 19 of 32

Offline CPG Sales Life From Cross Media Campaigns By Media Type, 2013 [CHART]

Sales lift during the promotion was highest among those who had viewed the campaign on both TV and digital channels, reaching 12.4%.

Share Of Sales Lift From CPG Brand Campaigns By Media & Buyer Type, 2013 [CHART]

62% of those who saw a digital ad had little to no exposure to messaging delivered via television.

Global Ad Spend Growth By Medium, H1 2013 [CHART]

Global ad spending across major media grew by 2.8% year-over-year in the first 6 months (H1) of this year, with faster growth noted in Q2 (3.5%), particularly in June (5.8%).

Value Of TV vs Online Video Impressions, October 2013 [CHART]

89% of advertising professional responding to the survey find that TV impressions are more important than online video impressions.

Highest-Priced Primetime Broadcast TV Programs, October 2013 [CHART]

Advertising on Sunday Night Football costs about $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games,

Travel Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]

Travel in-stream video ads led all industries in 2012 with a 1.47% click-through rate.

UK Advertising Media Investment & ROI, October 2013 [CHART]

The average ROI for brands on TV is £8.70, with radio’s ROI coming in at £7.70.

Change In Ad Spending By Media, Spring 2013 [CHART]

Nearly two-thirds of US advertisers expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.

Pharmaceuticals Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]

US advertising and marketing execs in the health care and pharma industry are more bullish on increases in digital advertising than on traditional tactics.

Most Effective TV Ads Of Q3 [TABLE]

Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.