Television Advertising
Ignored Ad Types By Age & Gender, January 2014 [TABLE]
The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.
Read MoreTypes Of Advertising That Influence Brand Value Among Mobile Millennials, January 2014 [CHART]
18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.
Read MoreTop Contributors To Global Ad Spending Growth, 2013-2016 [CHART]
Mobile will be the prime contributor of new ad spending (accounting for 35% of it), and will grow to account for 7.6% of total ad spend in 2016.
Read MoreUS Consumers’ Biggest Purchase Influencers, April 2014 [CHART]
Word-of-mouth emerges as most influential, with TV ads leading the way among paid media.
Read MoreChange In Measured Ad Spend By Medium, 2012 vs 2013 [CHART]
Overall, TV media spend was basically flat (-0.1%) from 2012, as an off-year for P&O spending was offset by increased ad spending on sports.
Read MoreThe Plunging Value Of Television Advertising [CHART]
The number of households watching prime-time TV has clearly fallen, while ad rates per person have gone up.
Read MoreUS Millennials' Most Influential Advertising Medium, March 2014 [CHART]
Not only are young TV viewers in some cases actually watching more TV, but youth are also most likely to say that TV ads influence the way they perceive and value a brand.
Read MoreMillennial & GenX Multiscreeners' Attitudes Toward Ads, March 2014 [CHART]
Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.
Read MoreTV Ad Effectiveness By Category In 2013 [TABLE]
Casual dining tops the list this year, taking the top spot from Appliances.
Read MoreBenefits Of Online Video Ad Convergence With TV, September 2013 [TABLE]
56% of TV ad buyers liked the idea of digital video ad convergence because it would give them a missing piece.
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