Television Advertising Archives - Page 13 of 32

US TV vs. Online Video Ad Spending, 2012-2018 [TABLE]

Digital video advertising in the US is increasing at an eye-popping rate, but TV ad spending will still outpace digital video in dollar growth in 2014.

US Advertising Market Sizes By Medium, 2013 v. 2018 [CHART]

TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in revenues.

Types Of Programmatic Buying Used By Client-Side Advertisers, March 2014 [CHART]

More than half of marketers studied didn’t understand programmatic well enough to buy and execute campaigns with it.

US Traditional Advertising Outlook, 2013-2018 [CHART]

The consumer magazine market in the US is estimated to be valued at $24.6 billion as of 2013, and will remain essentially flat through 2018, when its value is projected to be $24.7 billion.

Marketers Who Do Not Think TV Will Be An Effective Mass Reach Tactic, January 2014 [CHART]

Marketers are often quite dismissive of the TV ad opportunity.

TV Viewers' Ad-Skipping Behavior, June 2014 [CHART]

Within the US, roughly half of survey respondents indicate that they want to fast-forward through TV ads at least usually.

Top Genres By TV Ad Spend, 2013 [CHART]

Drama ($12 billion in ad spend) netted the biggest share of the $78 billion TV ad spending pie last year, at more than 15%.

Types Of Ads Nordic Residents Most Trust, February 2014 [TABLE]

Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.

Timeframe For Purchase Of Online Video Ads For Connected TVs, April 2014 [CHART]

Around one-quarter of respondents who said they would consider making connected TV video ad purchases planned to do so now and more than half intended to take action sometime within the next year.

US Media Buyers Who Buy Online Video For Connected TVs, April 2014 [CHART]

Many media buyers are still struggling to take advantage of the ad opportunities the connected TV channel offers.